Onomatopoeia is a word used to create the sound source when pronounced out loud. These words occur more often when describing animal sounds, in comics or in poetry. These words are to bring out flavor in the writing passage. In late Latin the term “onomatopoiía” was borrowed from the Greeks which means the make of words. The uses of an onomatopoeia can be used in multiple languages, but common English terms are “tick,” “hiccup,” “zoom,” and “splash.” The zipper was even named the zipper because of the sound it made when used correctly. Also words to signify of electricity are “zap” and “buzz.” Animal sound examples are “hiss” “purr” and “roar.” English terms tend to describe machine sounds with this type of sounds as well. For example: “honk” “beep” “tick” or “vroom.” Advertising is starting to take full advantage of onomatopoeia and in making their products more memorable. Consider Rice Krispies cereal. Their main slogan is snap, crackle, pop. This is a perfect example of onomatopoeia. It reflects the unique sound the cereal makes as milk is being poured over it. Marketing execs picked up on this sound and decided to make it the sole focus of their advertising campaigns. Their tactic was very successful, as Rice Krispies is one of the most popular cereals eaten around the world. Along with Rice Krispies, Alka-Seltzer created a jingle that included an onomatopoeia: "Plop, plop, fizz, fizz. Oh, what a relief it is!" Also Mazda Car Company has used the slogan “zoom zoom” as a positive notion of the smooth, fast ride of their products.
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